Elevating small brands with big potential.
Helping Early STAGE Food & Beverage Founders Build BRANDS THAT WIN
At Mirani & Co., we understand the unique challenges early food and beverage founders face. You’re juggling it all — product, operations, decisions, and a never-ending to-do list — often with limited time and resources. In that chaos, brand strategy and marketing are usually the first things to get pushed aside.
We get it. And you’re not alone.
But the hard truth: when your brand doesn’t clearly reflect the quality of your product — or the vision behind it — growth becomes harder than it needs to be, and you’re fighting an uphill battle to win.
That’s where we come in.
Mirani & Co. partners with early-stage food and beverage founders to turn ideas into well-positioned, thoughtfully built brands. We help you clarify your vision, sharpen your positioning, and make confident marketing decisions, so your brand grows with intention.
Our work begins with a focused brand strategy engagement — a structured, time-bound project where we define your foundation: positioning, messaging, brand direction, and a clear roadmap forward. We then help guide through the brand identity process with strategic guidance and creative direction.
From there, founders often continue working with us on an advisory basis as they move through launch/relaunch decisions, marketing planning, and growth.
If you’re building a food or beverage brand and want an expert in your corner — you’ve landed in the right place.
Our Core Offerings
Our services are designed to meet emerging food and beverage brands exactly where they are. We start with strategy, and then partner with you to bring it to life.
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1) Brand Blueprint
A focused, strategic deep dive into the foundation of your brand.
Together, we clarify where you are, where you’re headed, and what truly sets your brand apart. This includes positioning, audience definition, competitive context, brand personality, messaging, marketing plan, early-stage decision-making support, and so much more.
The outcome is a clear, actionable roadmap — giving you the confidence to move forward, make aligned choices, and build the business of your dreams without second-guessing.
2) Brand Identity & Creative Direction
Once your strategy is clear, we translate it into a cohesive brand world.
Rather than designing in-house, I provide creative direction — strategically guiding the visual expression of your brand so it aligns with your strategy and resonates with the right consumer.
I work alongside your chosen designer (or help you select one from my network of incredible partners), ensuring the final identity comes together magically and cohesively, and reflects the quality, intention, and positioning we’ve defined.
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For founders who have been through the Blueprint and/or want a trusted partner to think alongside them as they build — without needing a full-time hire or agency.
After completing the Brand Blueprint, many founders continue working with Mirani & Co. on an advisory basis. This flexible, hourly support gives you access to strategic guidance, creative direction, and experienced POV as questions arise and decisions need to be made.
Advisory work is designed to support you through brand identity development, launch planning, and early growth — helping you stay aligned, focused, and confident as your business evolves.
Engagements are structured with clear communication rhythms and scheduled touchpoints, so you get thoughtful support without overwhelm or constant back-and-forth.
A mission That’s Personal.
At Mirani & Co., our passion for small business runs deep. Founder Niloo Mirani grew up helping her immigrant parents run restaurants, cafes, and delis, witnessing firsthand the challenges that come with building something from the ground up.
With almost 20 years in the food industry, Niloo has led innovation, marketing, and brand management for multi-million-dollar global brands and startups alike. But what lights her up most is helping founder-led, full-of-potential food and beverage businesses grow.
Clients call her a consultant and business therapist in one - bringing clarity, calm, and results.
We’re here to make branding more accessible and more personal - for the businesses that deserve to be seen and celebrated.
Why Mirani & Co.?
Built for early-stage founders
Our work is designed specifically for small, early food and beverage brands — including many immigrant- and family-owned businesses. We understand the realities of building with limited resources, and we structure our engagements to be focused, practical, and accessible without sacrificing quality or rigor.
Thoughtful, hands-on guidance — without the chaos
We take a highly personalized approach, working closely with founders to clarify ideas, sharpen strategy, and make confident decisions. Our support is structured and organized, so you can focus on results.
Deep industry experience you can trust
With decades of experience in food, beverage, and brand-building, we understand how early-stage businesses actually operate — from concept to launch and beyond. We’ve seen what works, what doesn’t, and where founders tend to get stuck.
A trusted network, thoughtfully curated
You don’t need to navigate everything alone or manage a dozen vendors at once. We connect you with a carefully vetted network of designers, developers, freelancers and specialists, and help guide along the way.
“Niloo helped me feel comfortable enough to address long overdue marketing needs. She is personable and affordable. Mirani & Co’s sincere commitment to our success was evident. As a small business owner, I can’t recommend their services enough.” -MV
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