Elevating small food brands with big potential.
Marketing support that Elevates your Business and drives Long Term growth.
At Mirani & Co., we understand the unique challenges that small food businesses face. You’re juggling it all! And with limited time, resources, and a never-ending to-do list, marketing and strategy often fall to the bottom of the priority list.
We get it, and you are not alone. But the truth is, if your brand and marketing don’t reflect the quality of your product, you’re leaving money on the table. Period.
That’s where we come in. At Mirani & Co., we realize unmet potential.
For some, our client process starts with our Brand Glow Up — a 6-8 week focused engagement where we set your brand up for long term success, through strategy + brand identity. We clarify your positioning, identify growth opportunities, and give your brand identity the refresh it needs to grow with confidence.
Then, we offer our signature Brand Growth Membership (limited availability) - a monthly, concierge-style partnership that gives you access to an expert strategist and marketing team, without the cost of a full-time hire.
If you're ready to take your food brand to the next level - you're in the right place.
Our Core Offerings
Our services are designed to meet small food brands exactly where they are. We start with strategy, and then partner with you to bring it to life.
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Perfect for founders ready to evolve, refresh, or finally launch the brand they’ve been dreaming of.
1) Brand Blueprint
A strategic deep dive into the heart of your brand. We’ll audit where you stand, clarify your positioning, and define what sets you apart — including competitive analysis, audience insights, brand personality, messaging, and more. The result? A clear, actionable foundation that guides every move you make.2) Brand Identity
We bring it all to life with visuals that tell the right story, for the right consumer. This includes your logo, fonts, color palette, brand mood, and overall creative direction — a cohesive identity that looks as good as your brand feels. -
Perfect for founders who need day to day support and a partner on their side.
Our signature Brand Growth Membership gives you day-to-day fractional marketing support. This monthly, concierge-style membership is tailored for your evolving business needs. Think of us as an extension of your team - done-for-you marketing support, focused on what moves the needle most.
Membership is limited to a select number of clients at a time.
A mission That’s Personal.
At Mirani & Co., our passion for small business runs deep. Founder Niloo Mirani grew up helping her immigrant parents run restaurants, cafes, and delis, witnessing firsthand the challenges that come with building something from the ground up.
With almost 20 years in the food industry, Niloo has led innovation, marketing, and brand management for multi-million-dollar global brands and startups alike. But what lights her up most is helping founder-led, immigrant-owned, full-of-potential food businesses grow.
Clients call her a consultant and business therapist in one - bringing clarity, calm, and real results.
We’re here to make marketing more accessible and more personal - for the food businesses that deserve to be seen and celebrated.
Why US?
Accessible pricing, made for small businesses. We specialize in small, often immigrant- or family-owned brands, with a structure and price point designed just for you.
Personalized, hands-on support. We care deeply about every client, and offer a unique concierge-style business model, for a collaborative approach that feels like an extension of your team.
Deep industry expertise. We have decades of experience and understand how small food businesses operate.
A trusted network, managed for you. From designers to developers to printers, we bring in top-tier service providers and act as your single point of contact, so you can stay focused on running your business.
“Niloo helped me feel comfortable enough to address long overdue marketing needs. She is personable and affordable. Mirani & Co’s sincere commitment to our success was evident. As a small business owner, I can’t recommend their services enough.” -MV
Let’s schedule your Discovery Call.
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