Our passion for small business runs deep.

Mirani & Co. was built with a simple mission: to give small food businesses the kind of expert marketing support typically reserved for big brands. We believe that just because your business is small, does not mean your dreams, or potential, are.

I’m Niloo, the founder. I’ve spent the last 18 years in the food and CPG world - launching multimillion-dollar brands, revitalizing early-stage startups, and even founding my own snack company that brought Persian-inspired treats to national retailers like Whole Foods. But my roots are in small business.

I grew up helping my immigrant parents run restaurants, cafés, and delis. I saw firsthand how much heart goes into running a food business - and how little support exists for those doing it. That’s why I started Mirani & Co.: to bring results-driven marketing to small food businesses in a way that feels accessible and truly helpful.

At Mirani & Co., we don’t just deliver work - we show up for you. I deeply care about the people and businesses I work with, and that connection is at the heart of everything we do. Real growth takes trust, care, and shared commitment. I’m here to help you regain momentum, feel confident in your next steps, and take some of the weight off your plate—because you shouldn’t have to figure it all out alone.